“Doing good” gets us up in the morning. It might sound cheesy but it’s true.
PassionPR is an ethics-driven public relations agency that specialises in creating buzz for your business. With fresh ideas and unbeatable planning, you can expect media, marketing and communications strategies that are super creative and get results.
Honesty and ethics power our business. We build strong, long-standing relationships with clients who are striving to make a positive difference in the world. Together we help them become more successful through effective and integrated PR, marketing and communications strategies.
Whether its generating media hype for your product or service, or nutting out a strategic communications campaign involving advertising, events, social media and direct marketing – we’ll get it sorted.
The Auckland-based PassionPR team is known for its high-level thinking, solid media networks and creative juice. We’re not afraid to roll up our sleeves and get stuck in to help you achieve your media, marketing and communications objectives. With us, you’ll get positive media coverage, increased brand awareness and more sales.
If you need an agency to bring your vision to life, an extra pair of hands to help with a small project, or a contractor to act as an extension of your team – we can do it all.
And we’ll do it with more passion and enthusiasm than you can shake a stick at.
Leanne Frisbie /
Founder of Passion PR
Leanne has over 15 years experience in journalism, marketing and communications across corporate, government, not-for-profit and agency. She set up Passion PR in 2009 with the aim of making a positive difference in the world by working with organisations that are driven by positive ethics and values.
Natalie Schuster / General Manager
Natalie has worked in the PR industry for 16 years focusing on a career in FMCG. She gained extensive experience in re-positioning and turning around brands through high profile and strategic PR campaigns.
Prior to Passion PR, Natalie worked in the UK heading up accounts for Speedo, The Duchess of York, British Summer Fruits, British Telecommunications and Timberland.
Mary Shaw / Media Relations Manager
Mary boasts a wealth of PR and brand-building experience - clocking up more than 20 years in the industry.
Media relations and marketing communications are among her many passions and it is in these areas that Mary specializes, providing clients with valuable strategic input and strong media knowledge.
Ariane Russ / Senior Account Manager - Digital & PR
Since joining the Passion team in early 2013, Ariane has worked her way up from an Account Executive. In the past two years, Ariane has also taken over the Digital arm of PassionPR. Having built solid relationships in the traditional PR space as well as taking on digital strategy, content creation, implementation, and digital ad campaigns, Ariane is excited to help clients put their best foot forward in both areas.